anything that suggests pagan vigour is obviously antisemitic

Ferry firm criticised over ‘Nazi’ logo
Oliver Smith, Telegraph, May 2 2013


Serco NorthLink launched a marketing campaign earlier this year centred around the fictional character Magnus the Viking, who it says represents “dynamism, power and pride”, it was reported on Its new logo shows Magnus in a windy setting, wearing traditional Viking attire and pointing towards the horizon. But Britain Travel, a Hamburg-based tour operator, urged the firm to rethink the design, and compared it to the imagery used by Hitler and the Nazis. Peter Storm, managing director of Britain Travel, told

We saw the logo for the first time and we immediately thought of the imagery used at the time Hitler was in power in Germany. It is not even the arm pointing in the air but the whole figure is associated with Viking propaganda symbols from that period. They need to move away from the Nazi symbolism. NorthLink is not on a crusade or looting expedition and this Viking symbol could upset Germans.

According to Dr Victoria Whitworth, a lecturer in Nordic Studies based in Orkney, concerns had been raised to Serco NorthLink before it launched the campaign. She said:

The artistic style they have chosen is very much of that early 20th-century aesthetic. They could perhaps have consulted more widely.

Viking imagery was used extensively under Hitler. The Waffen SS were especially fond of it, while Viking writing appeared on propaganda posters and military equipment. A spokesman for Serco Northlink said:

Launched in January, the Magnus icon forms part of our wider campaign to attract more visitors to the Northern Isles based on their unique history, landscape and visitor experience. The logo has received excellent feedback from passengers and the tourism industry.

In March a New Zealand tourist board sparked controversy over its new logo, which was described as “pornographic” by some observers. It featured a stylised letter “K”, cut in half, above the word “Kapiti”. With its green and blue colouring, it was supposed to represent the mountains and the sea, but others suggested that the curvy lines could be misinterpreted.


That furore bore some similarity to one which followed the unveiling of the London 2012 logo (below), which some claimed to be lewd.


Meanwhile, the new logo for the Bulgarian tourist board was redesigned earlier this year following claims it bore a suspicious resemblance to the motif of its Kyrgyzstani counterparts.

In pictures: more controversial tourism logos and slogans



  1. demize!
    Posted May 3, 2013 at 4:40 am | Permalink

    NAZI logo? uhn I hate to break it to the neuroses squad but Vikings predated National Socialism by quite a few years. I wonder if this type of over reaction is calculated or are these people truly that petrified. This Zionist policing of cultural semiotics extends far deeper than this. The feminist discourse and the white privilege shibboleth are utilized in an analogous template imo.

  2. Posted July 2, 2013 at 9:57 pm | Permalink

    Could you please tell me who said “anything that suggests pagan vigour is obviously antisemitic” Was it Peter Storm? Thanks!

  3. niqnaq
    Posted July 3, 2013 at 3:47 am | Permalink

    Like all my sarcastic headlines, it’s an original.

  4. Ken Hoop
    Posted July 3, 2013 at 7:32 am | Permalink

    Those are all fairly innocuous. Surprised Foxman hasn’t gotten wound up over this one:

  5. Posted July 9, 2013 at 6:26 am | Permalink

    Aha… I see. 🙂 I thought it might be. I just wondered if that CEO had said it seriously by any chance. He might as well have. It is a very interesting story. I posted it to facebook. People should be aware of these things. Thank you and best regards!

  6. hp
    Posted July 10, 2013 at 10:26 pm | Permalink

    I see a Nazi logo.
    Of course, I see Nazi logos everywhere.
    Who doesn’t?

  7. MH
    Posted July 12, 2013 at 1:13 am | Permalink

    This is absolutely ridiculous. Are people getting that paranoiac? How can they? This logo has nothing to do with the terrible nazis. Nothing whatsoever.

  8. moonkoon
    Posted July 12, 2013 at 3:03 pm | Permalink

    Speaking of swastikas, this is a short animation of what some think* is the original swastika getting its tail pinched. 🙂

    * … A theory holds that the ancient symbol of the swastika appeared in a variety of cultures across the world at a similar time, and could have been inspired by the appearance of a comet from head on, as the curved jets would be reminiscent of the swastika shape …. Comet Encke has sometimes been identified as the comet in question. In their 1982 book Cosmic Serpent (page 155) Victor Clube and Bill Napier reproduce an ancient Chinese catalogue of cometary shapes from the Mawangdui Silk Texts, which includes a swastika-shaped comet, and suggest that some of the comet drawings were related to the breakup of the progenitor of Encke and the Taurid meteoroid stream. …

    More interesting info about the (appropriately named 🙂 ) comet Encke in this article entitled, “Comets and the Bronze Age Collapse”,

    … The fortunate find in the seventies, at Mawangdui, China, of a Han dynasty silk comet atlas sheds considerable light on earlier enigmatic motifs. Most illuminating is the drawing, described by text on the artifact as a long-tailed pheasant star. This rendering of a jetting comet viewed down its axis of rotation has a considerable history, and, as a motif, appears on artifacts found in most areas of the world. The artist who illustrated this silk twenty-two hundred, or so, years ago was not likely a first-hand observer. What is produced here is a schematic of received comet caricatures with claims that specific things will happen if a represented type appears. The pinwheel-like image is unique to the compilation in that an omen is given for an appearance in each of the four seasons, implying that this comet was seen more often than the others represented. This may illustrate a frequently viewed aspect of comet Encke which has a 3.3 year orbit and rotational axis that occasionally points toward Earth. …

  9. niqnaq
    Posted July 12, 2013 at 3:15 pm | Permalink

    Moonkins, you have the most bizarre reading habits of anyone I’ve ever encountered.


  10. lafayettesennacherib
    Posted July 18, 2013 at 7:32 am | Permalink

    That stuff Moonkoons talks about features heavily in the Velikovskian ‘catastrophist’ scene, like the Thunderbolts crowd (Wallace Thornhill et al – check their Youtube vids). Velikovsky gets some grudging respect from non-believers, along the lines of ” he wasn’t a charlatan, or an idiot; he was just wrong…”, which seems right.

    The ‘Thunderbolts Project’ is a strange beast ( here’s their homepage: For some reason I can’t figure, some proponents of the ‘Electric Universe’ theory (in short) willingly publicly associate themselves with this New Age Velikovskian nonsense. They are very serious scientists, including Nobel prize-winning Electrical engineers and plasma physicists – maybe they just want to draw attention to their work anyway they can, and sure enough this is how I became aware of them. There’s a very readable introduction and first chapter from Donald Scott’s book, ‘the Electric Sky’, here:

    Some might find this forum discussion interesting – it’s on the use of Einstein’s theories in GPS calculation, the only (far as I know) practical demonstration so far of the truth of his work. I can only get the gist of some of this, so I don’t know how much of this is science or nonsense… but I’m skeptical about Einstein.

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